In a bid to push smartphone sales in the country, Xiaomi opens a new office in Delhi NCR. This is the second office in India after Bengaluru. Xiaomi first entered in India in July 2014 with the launch of Mi3 and in less than 3 years it has changed the whole scenario of the smartphone market in the country. When Mi3 was launched Xiaomi had a very little team with a small office in Bengaluru and the smartphone created a sensation in that segment since then Xiaomi has never looked back. Xiaomi was the first OEM who started flash sale strategy in India and it helped the company to gain social media publicity from tech-savvy young India community. It was also a risk-taking strategy as well because the smartphone was getting out of stock within seconds and many users were getting frustrated by this because they were unable to order their favorite smartphone. Now Xiaomi has launched several smartphones and accessories, it has abandoned the flash sale by open sales and selling lakhs of smartphones per week up from thousands of devices what it was used to sell during initial days.
*July 2014: Launched the first ever Xiaomi phone Mi3 in India, selling out thousands of units within seconds.
*August 2014: Launched the budget killer smartphone Redmi 1s in India. Who knew the users will get a 720p HD screen and snapdragon 400 range of processor under 6,000INR.
November 2014: Launched the Redmi Note 3G and 4G smartphones the first 4G smartphone in its price category.
January 2015: Launched the Mi flagship phone Mi4 the bidget flagship device for India.
March 2015: Redmi 2 and Mi Pad launched.
April 2015: Mi4i and Mi band 1s India launch event. Xiaomi CEO and Co-Founder Lei Jun India visit. Are you ok? Xiaomi's own online store mi.com went live.
August 2015: Redmi 2 prime introduced, the first ever Made in India smartphone.
December 2015: Xiaomi's second Made in India smartphone, Redmi Note Prime launched. Xiaomi shipped 1 million units of smartphones in last quarter of 2015.
and then 2016, known for the defining year for Xiaomi India. launched more than half dozens of smartphones and accessories.
March 2016: Launched Redmi Note 3, the top smartphone of 2016, launches Mi Bluetooth speaker and Mi 20000 mAh power bank. End of March 2016 Xiaomi introduced Mi5 first snapdragon 820 device introduced in India.
April 2016: Announced first Xiaomi investment in Indian startup Hungama. Which has the library of songs, videos, movies and games.
June 2016: Announcement of Mi Mix and MIUI 8 UI that powers Xiaomi devices.
August 2016: Redmi 3s and Redmi 3s prime launched in India. The budget device which is still selling like a hot cake.
September 2016: Mi Air purifier and Mi band 2 launched. The first ever Xiaomi home ecosystem product launch in India.
Now as Xiaomi entered in the new year 2017 with big ambitions, It launched the Redmi Note 4, the successor of hugely popular device Redmi Note 3. It becomes the top online smartphone vendor in India. One out of three smartphones sold in India are Xiaomi smartphones which is two times bigger than other competitors. With the help of Mi band and Mi band 2, the company becomes the No.1 in the wearable category. Last month in April, It launched the Redmi 4A the 4G VoLTE, metal built device with 2 days of battery performance, sold the magnum 2,50,000 units of Redmi 4A in its very first sale itself. Opened the second manufacturing plant in India where more than 90% employees are women, big push to Women empowerment and Make in India program. Now the company has opened a new office in Delhi NCR, it will give the big boost to Xiaomi India's offline push and new device launches.
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